Copywriting: incorporates persuasive writing to capture the attention of your customers
Copywriting: incorporates persuasive writing to capture the attention of your customers
The structure and tone of our writing is key to communicating effectively in the digital realm. They must suit both our objectives and the requirements and characteristics of the medium on which we issue the message. We have a few seconds to grab the attention of the audience and reach them, and we suffer from the competition of thousands of publications with which we share space.
Specific goals | Temary
Understand the importance of writing appropriately in the digital medium.
See elements and structures to improve the writing of online texts.
Learn writing skills to deal with different types of texts.
CONTENT
1.- The importance of texts in online publications.
a- Requirements of the online medium.
b- Editorial areas.
- Web: distributor pages and content pages.
- Blog.
- Online shop.
- Social Networks.
c- Types of texts and main characteristics.
- Titles/holders.
- Text body: long or short texts?
- Networks: say a lot with very little.
2.- How to improve our writing?
a- Basic tips and tricks.
- Direct and indirect style.
- Active and passive voice.
- Recommended grammatical constructions.
- Figures
- Use of emoticons
3.- Content audit and teamwork to improve existing content.
Editions
Thu 23/05/24 (17:00-19:00h)
Virtual classroom
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
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PLA I AUBIA
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