Moving Forward: Plan Innovative Digital Marketing Strategies
Moving Forward: Plan Innovative Digital Marketing Strategies
If you have a business or project it is very important that you develop strategic skills. In today's world - full of changes - your business must be prepared to face different challenges and future scenarios. In this course you will discover future design tools and methodologies that will help you create innovative digital marketing strategies.
Specific goals | Temary
Understand what an innovative strategy is
Discover what the Future Design methodologies are and what they can bring us
Learn how to improve a digital marketing strategy
CONTENT
1.- Innovation and strategy
2.- Introduction to Future Design methodologies
3.- Creation of Future scenarios
- Wheel of futures
- Cone of futures
4.- Backcasting and other planning methods
Editions
Fri 31/05/24 (16:00-20:00h)
Cibernàrium-22@
Carrer Roc Boronat, 117 - 127,
BARCELONA
Thu 27/06/24 (11:00-14:00h)
Virtual classroom
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
Course ratings
Lesson taught by
GARCÍA MÉNDEZ