Learn how to run a digital marketing campaign
Learn how to run a digital marketing campaign
There are two distinct elements to a business's annual marketing plan. On the one hand: regular daily activity, and on the other high-impact moments, such as the launch of a new product or service or a special promotion. These special moments need special planning: several elements need to be orchestrated to make the promotion a success.
Specific goals | Temary
Understand what a digital marketing campaign is and how it differs from regular activity
Discover different types of campaigns
Learn how to conceptualize a campaign
Learn the steps to implement and evaluate a campaign.
CONTENT
1.- Introduction:
- Difference between specific campaign and regular activity.
- Walk through examples of specific campaigns
2.- Campaign planning:
- Objectives, phases, calendar
- Conceptualization of the campaign
- Basic elements for the campaign (web adaptation, specific Landing Page, content for networks...)
- Aspects to consider: how to use humor, emotion, suspense, storytelling and other activators of virality.
3.- Implementation of the campaign.
4.- Evaluation of the campaign.
Editions
Mon 10/06/24 (12:00-14:00h)
Tue 11/06/24 (12:00-14:00h)
Wed 12/06/24 (12:00-14:00h)
Thu 13/06/24 (12:00-14:00h)
Virtual classroom
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
Course ratings
Lesson taught by
GARCÍA MÉNDEZ
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