Google analytics 4: Learn to analyze your audience and create reports
Google analytics 4: Learn to analyze your audience and create reports
Web metrics are used to make business decisions, but you need to understand the advanced functionality of Google Analytics to improve our website and achieve our business goals. In this training we teach you how to personalize the collection of information and its consultation, in order to save time and obtain a more complete overview of our online work.
Specific goals | Temary
- Learn to combine different indicators to achieve business objectives.
- Know how to create custom dashboards and reports.
- Learn to schedule events.
CONTENT
1.- How to correctly structure an Analytics account:
- The views
- The filters
2.- How to schedule events.
3.- Customize dimensions, metrics and events to collect specific information for your business.
4.- Learn how to create custom dashboards and reports to save you time.
5.- How to combine different indicators for:
- Attract quality traffic.
- Improve our website.
- Improve conversions in our store.
6.- Tools and resources to get more out of Google Analytics
Editions
Mon 03/06/24 (11:00-14:00h)
Tue 04/06/24 (11:00-14:00h)
Thu 06/06/24 (11:00-14:00h)
Virtual classroom
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
Course ratings
Lesson taught by
FERRER BROTONS
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