Online course - Masterclass: How do you build a successful newsletter?
Online course - Masterclass: How do you build a successful newsletter?
Coneix quines són les claus principals a tenir en compte per preparar i enviar una gran newsletter i a partir d'exemples i lliçons pràctiques per crear un producte exitós. Activitat coorganitzada amb el Col·legi de Periodistes de Catalunya
Specific goals | Temary
The newsletter has become a very effective communication tool, ideal for establishing and strengthening a direct and stable relationship with our users and increasing their loyalty. This masterclass reviews the key elements to consider when preparing and sending a great newsletter and provides examples and practical lessons for creating a successful product.
OBJECTIVES
- Will learn the key elements that make a newsletter work
- Will receive practical references of newsletters that work, to review them calmly and learn from them
- Will have the essential elements to prepare a valuable newsletter for their company or professional activity.
- Will understand why the newsletter is such an effective tool in current communication and why it is worth using it.
SYLLABUS
- What is a newsletter and what is it for?
- Elements to consider when creating a successful newsletter
- Product definition: objectives, format, periodicity, target audience, necessary resources, and results analysis.
- Success cases of newsletters from media companies, businesses, and other entities.
- Basic checklist on bulletins and useful resources
Editions
From Mon 01/04/24 al Tue 30/04/24
From Sat 01/06/24 al Sun 30/06/24
General information
Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.
Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)
Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.
Course ratings
Lesson taught by
NAFRÍA MITJANS
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