Online course - Google Ads - Create effective advertising campaigns
Online course - Google Ads - Create effective advertising campaigns
Google Ads is Google's method of inserting sponsored advertising into this search engine. This is a system where the advertiser manages the tasks directly: learn with this course the operation and the key concepts to avoid wasting clicks and get the most out of your budget.
Specific goals | Temary
Descobreix les configuracions fonamentals de Google Ads, treballa tècniques d'optimització de campanyes i aprèn algunes funcions avançades per aprofitar tot el que aquesta eina de Google pot fer per tu.
TEMARI
Introducció i primeres passes a Google Ads
El model de Google Ads
On apareixen els anuncis?
Com obrir un compte de Google Ads
Estructura d¿un compte de Google Ads
Enllaçar Google Ads amb Google Analytics
Nivell de qualitat
Ara et toca a tu: Crea un compte de Google Ads!
Administració de campanyes de cerca
Tipus de campanyes a Google Ads. Les campanyes de cerca
Estructura d'una campanya
Tipus de segmentació: ubicacions, idioma, horari i dispositiu
Estratègies d'oferta: com escollir-les
Pressupostos a Google Ads: quant hem d'invertir?
Els anuncis a Google Ads
Extensions d'anunci
Planificador de paraules clau
Concordances de les paraules clau
Ara et toca a tu: Crea una campanya de cerca! (Part I)
Optimització, mesurament i conversions
Què vol dir optimitzar?
El llistat de termes de cerca i les paraules negatives
Mètriques importants: CTR, impressions de cerca i conversions
Informes de rendiment a Google Ads
Les conversions: què són?
Com configurar el codi de seguiment
Ara et toca a tu: Crea una campanya de cerca! (Part II)
Altres consells i funcions avançades
Polítiques i recomanacions de Google Ads
Remàrqueting: què és i quan s¿utilitza
Campanyes smart bidding: què són
Scripts
MCC: què és, com es crea i per a què serveix
Posa't a prova!
Editions
From Mon 01/04/24 al Tue 30/04/24
From Sat 01/06/24 al Sun 30/06/24
General information
Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.
Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)
Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.
Course ratings
Lesson taught by
BARCELONA ACTIVA
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