Online course - Make your Inbound marketing campains - Update!
Online course - Make your Inbound marketing campains - Update!
Marketing has changed: From traditional advertising, marketing has moved the clientele to the center, offering valuable content that is of interest to them. Within these types of techniques, inbound marketing is one of the most complete and interesting methodologies. Find out how you can apply it!
Specific goals | Temary
Des d¿un vessant molt pràctic perquè puguem aplicar la metodologia inbound fàcilment al nostre negoci explicarem com fer una anàlisi externa i interna de la nostra empresa, definirem què és l'embut de captació, analitzarem quina estratègia de continguts podem oferir, com fer un calendari de continguts, per què és important mesurar les nostres campanyes i què és un CRM.
TEMARI
Introducció al màrqueting d¿entrada
Què és el màrqueting d¿entrada?
Metodologia inbound
Avantatges del màrqueting d¿entrada
Maneres d'aplicar màrqueting d'entrada
Ara et toca a tu: Pensa com aplicaries el màrqueting d'entrada a la teva empresa!
Creem una campanya: l'anàlisi prèvia
Anàlisi interna i externa
Definició de buyer persona
El customer journey
L'embut de captació
Ara et toca a tu: Pensa en quines són les teves buyer personae!
Creem una campanya: definició i captació
Estratègia de continguts
Estratègia inbound per a xarxes socials
Estratègia per establir el primer contacte amb la clientela potencial
Calendari de la campanya
Ara et toca a tu: Aplica l'inbound marketing a les xarxes socials!
Analítica
Mètriques, KPI i dashboards
Aplicar-hi mètriques
Analítica de dades
CRM i màrqueting d'entrada
Necessito un CRM?
Tipus de CRM
Estructura
El CRM per reconvertir la clientela
Ara et toca a tu: Pensa en quin procés hauries de seguir per aplicar un CRM al teu negoci!
Posa't a prova!
Editions
From Mon 01/04/24 al Tue 30/04/24
From Sat 01/06/24 al Sun 30/06/24
General information
Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.
Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)
Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.
Course ratings
Lesson taught by
BARCELONA ACTIVA
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