Masterclass - The World of Deepfakes: Impact, Technology and Prevention

Discover the world of deepfakes: a dynamic experience where you will explore how they are created, identified and what impact they have on society. Through real-life cases, detection tools and expert discussions, this session will provide you with an in-depth understanding of this revolutionary technology. A unique opportunity to learn, discuss and prepare to detect and protect against possible:

- Fake news
- Misinformation
- Discrediting
- Offenses related to honor, image or fraud.
- Influence voting or decision-making or group thinking.
- Carry out revenge.
- Manipulate financial markets.
- Destabilize international relations.

SPECIFIC GOALS

Mastery of Practical Tools - Gain a solid understanding in the field of deepfakes, fake news, disinformation, allowing you to detect and protect them.

Analysis and Strategy Skills - Develop analytical skills on how to identify deepfakes, and how to prepare the brand or the company in its strategy.

Wider Network - Connect with professionals and industry experts, expanding your network of contacts and opening doors to potential collaborations or opportunities.

Advanced Vision - Acquire an early vision of changes and challenges of deepfakes and putting yourself in an advantageous position within the sector or competition.

TEMARY
Introduction
- What are deepfakes: Basic definition and explanation of how these ultra-realistic videos are created using artificial intelligence and machine learning.
Part 1: The Impact of Deepfakes
- Real cases of impact in politics, media and human rights: Present specific examples where deepfakes have had a notable impact, using videos or images as supporting material.
- Discussion in small groups: Participants discuss the cases presented, reflecting on the ethical and social implications.
Part 2: Detection and Defense Strategies
- Tools and techniques to detect deepfakes: Present and demonstrate practical tools that experts use to identify manipulated videos.
- Strategies to safeguard the truth: Discuss how individuals and organizations can protect themselves from misinformation and promote an age of truthful information.
Part 3: Live Demonstrations and Debate
- Live demo: Show how deepfakes can be created (in a controlled and ethical environment) and how to detect them using the tools mentioned.
- Open debate: Encourage a debate between participants about the role of technology in society and how you can combat disinformation without compromising freedom of expression.
Part 4: Conclusion and Additional Resources
- Summary and final reflections: Summarize the key points discussed during the session and reflect on the importance of being critical of the information we consume.