Curs online - Masterclass: Com construir una marca en 6 passos amb Javier Velilla
Curs online - Masterclass: Com construir una marca en 6 passos amb Javier Velilla
Destacar avui en dia per vendre és més complicat que mai, però no pas impossible. En aquesta Masterclass descobrirem 6 claus per construir una marca amb èxit i aconseguir que el nostre mercat objectiu ens triï i ens recomani. T'hi apuntes?
Specific goals | Temary
Look at your competition: they offer services and products similar to yours. Put yourself in the buyer's shoes: choosing is very difficult and requires a lot of effort. Selling in this context is more complicated than ever. Brand management is a key competitive lever to gain preference. In this masterclass, we will discover 6 keys to do it successfully and get our target market to choose us and recommend us.
OBJECTIVES
- Propose a view of our brand from the consumer/buyer perspective.
- Generate a vision of the competitive territory in which my brand operates.
- Develop a proposal for my brand that improves its relevance and preference in the market.
CURRICULUM
- Competitive environment and why brands are important
- 4 key ideas of what a brand is not
- 4 success cases of competitive brands
- 6 steps to build your brand
Editions
From Mon 01/04/24 al Tue 30/04/24
From Sat 01/06/24 al Sun 30/06/24
General information
Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.
Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)
Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.
Course ratings
Lesson taught by
VELILLA GIMÉNEZ
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