Activity Record

Specialized

Use storytelling techniques in your social network marketing strategy

How to create stories on Facebook, Twitter, Pinterest or Instagram. dstorytelling techniques allow you to consolidate a brand profile, differentiate yourself, achieve more visibility for content and create links with customers and prescribers.

Specific goals | Temary

The art of telling stories is the oldest form of transmitting knowledge. Nowadays, storytelling has become a very effective tool for digital marketing.

Stories help build a brand's identity and connect with its audience. It has been said that storytelling is the most powerful way to put ideas into the world today. Some authors even go further and say: "marketing is storytelling". If we understand marketing as the art of telling stories that move people to react, with storytelling we can create effective, impactful and memorable campaigns.

Storytelling works because stories sell. Storytelling is an opportunity to bring brands to life and build an identity. In any digital marketing strategy it is essential (although very difficult) to capture attention. Stories are perfect for doing this, and social networks are the ideal channels to convey these stories. In an age of information overload, noise and competition, storytelling allows you to stand out on the Internet.

TARGETS

Discover the importance of storytelling in digital marketing.
Discover why storytelling is a good opportunity to promote a business on the Internet.
Learn the basics of digital storytelling.
Discover free tools and online platforms for the creation of storytelling.
Discover how big brands use storytelling on the Internet.
Learn how to design storytelling for a small company.
Learn to locate material to generate stories within my brand. What can I explain? What digital tools do I have to do this?
Learn to dramatize messages and convey memorable stories on social networks.

CONTENT

1. Introduction to storytelling and its importance for digital marketing.
2. How to create stories on the Internet.
3. Good practices in storytelling on social networks.
4. Objectives of storytelling: how to inspire action.
5. Basic elements of storytelling.
6. Free tools and online platforms to generate storytelling.
7. Storytelling in digital marketing strategies.

Recommended and complementary activities to increase knowledge of the subject:

Storytelling as marketing strategy

Editions

Edition 1

Tue 21/05/24 (16:00-20:00h)

Cibernàrium-22@

Carrer Roc Boronat, 117 - 127,

BARCELONA

Language: Catalan

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General information

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