Google analytics 4: Learn to analyze your audience and create reports
Google analytics 4: Learn to analyze your audience and create reports
Do you want to learn how to analyze the audience and their behavior with Google Analytics? How do you find us? Quality traffic, conversions, events... Do you want to save time when you consult the information provided by Google Analytics? Do you want to learn how to customize your reports in order to analyze those aspects of the business that interest you?
Specific goals | Temary
- Understand the importance of web analytics to make business decisions.
- Learn how to implement this tool on our website.
- Understand the most important metrics and draw conclusions.
- Offer advice to enhance the website based on the conclusions of the metrics.
- Distinguish between dimensions and metrics.
- Create custom dashboards and reports.
- Identify some key business indicators.
CONTENT
Session 1
1.- Web metrics
2.- What it is and what it is for
3.- Main indicators
4.- Introduction to Google Analytics
5.- The novelties of GA4
6.- Account configuration
7.- Integration on the web
8.- The different Analytics reports.
Session 2
9.- How to properly structure a GA4 account.
10.- Conversions and goals.
11.- How to work with events.
12.- How to create audiences.
13.- The importance of segmenting the data.
Session 3
14.- Customize reports, menus and the Analytics panel.
15.- Learn how to create personalized reports to save you time:
16.- Free format report, the most flexible.
17.- We create a conversion funnel.
18.- Get to know the behavior of users with the path exploration report.
Editions
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
Course ratings
Trainer's person
FERRER BROTONS
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