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Specialized
 

How to reach your customers in a segmented manner with LinkedIn Ads

Pels publicistes i professionals del màrqueting cada vegada és més difícil arribar als seus públics objectius a causa del gran volum d'informació i dades existents. Aprèn a posar en marxa una campanya de publicitat a LinkedIn i a arribar als teus clients de forma segmentada i directa amb LinkedIn Ads.

Specific goals | Temary

El programa permet a l'anunciant decidir a quin públic es mostrarà el seu anunci. Això també ho fan altres xarxes socials, però en el cas de LinkedIn les possibilitats de segmentació són molt àmplies i amb criteris molt específics. D'aquesta manera és possible mostrar un anunci només a usuaris que exerceixin determinades professions o que pertanyin a un sector donat.

TEMARI

La plataforma LinkedIn Ads
Com configurar el teu compte i permisos
Conceptes essencials per LinkedIn Ads
Identificació d'objectius (KPI)
Creació de campanyes de publicitat
Les tipologies de campanyes
Creació d'anuncis efectius
Com crear una campanya

Editions

Edition 1

From Tue 01/10/24 al Thu 31/10/24

Language: Catalan
Registration closed.
Edition 2

From Fri 01/11/24 al Sat 30/11/24

Language: Catalan
Registration closed.
Edition 3

From Sun 01/12/24 al Tue 31/12/24

Language: Catalan
Places available Sign me up

General information

Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.

Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)

Recommendations

>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.

Start: Tue 01/10/24
Duration: 2 hours
Registration closed.
Start: Fri 01/11/24
Duration: 2 hours
Registration closed.
Start: Sun 01/12/24
Duration: 2 hours
Duration: 2 hours
Price: This activity is free
Level: Specialized
Theme: Marketing and communication

Course ratings

Average
8.3

Lesson taught by

CLARA

SOLER DOMENECH

Average
8.3

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How to reach your customers in a segmented manner with LinkedIn Ads: Edition 1

Online session

Tue 01/10/24 al Thu 31/10/24

How to reach your customers in a segmented manner with LinkedIn Ads: Edition 2

Online session

Fri 01/11/24 al Sat 30/11/24

How to reach your customers in a segmented manner with LinkedIn Ads: Edition 3

Online session

Sun 01/12/24 al Tue 31/12/24

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