How to reach your customers in a segmented manner with LinkedIn Ads
How to reach your customers in a segmented manner with LinkedIn Ads
Pels publicistes i professionals del màrqueting cada vegada és més difícil arribar als seus públics objectius a causa del gran volum d'informació i dades existents. Aprèn a posar en marxa una campanya de publicitat a LinkedIn i a arribar als teus clients de forma segmentada i directa amb LinkedIn Ads.
Specific goals | Temary
DESCRIPTION
This program allows advertisers to decide which audience will see their ad. While other social media platforms also offer this, LinkedIn provides a much wider range of segmentation options with very specific criteria. This way, it's possible to display an ad only to users who work in specific professions or belong to certain sectors.
COURSE CONTENT
- The LinkedIn Ads platform
- How to set up your account and permissions
- Essential LinkedIn Ads concepts
- Defining objectives (KPIs)
- Creating advertising campaigns
- Types of campaigns
- Creating effective ads
- How to launch a campaign
RECOMMENDED TRAINING PATH ON LINKEDIN
Editions
General information
Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at the Virtual Campus of Barcelona Activa
Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area
Course ratings
Trainer's person
SOLER DOMENECH
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