SEO for your business
SEO for your business
Does your website appear in search engines? Being well positioned in the search engines is essential to make your company known and why users can find your website. Learn the techniques of natural positioning or SEO to appear in the first results on Google
Specific goals | Temary
OBJECTIVES
- Learn how to carry out a basic keyword research process.
- Understand the different concepts related to organic search positioning.
- Identify the different steps to follow to rank a project on Google.
SYLLABUS
- Session 1
- How can we get traffic?
- The search intent and its importance
- Local SEO
- Definition of organic search positioning
- How to analyze your website's ranking
- Practice: "How to do keyword research for our project"
- Session 2
- Natural positioning techniques (metatags and texts)
- Practice: How to optimize your pages.
- The importance of user experience for ranking (metrics and loading speed...)
- How can Artificial Intelligence (AI) help us?
- How to know your competitors' ranking?
- Group practice: SEO ranking factors
SEO TRAINING PATH
Level 0
SEO Positioning: improve your website presence in search engines
Level 1
SEO: Position your company in search engines
Editions
General information
>> In case the format is virtual via streaming, it will be carried out through the free platform Microsoft Teams. Registered individuals will receive the invitation link and access instructions by email before the session starts.
>> Entry to the classroom will not be allowed after 15 minutes once the activity has started.
>> The language in which each session is conducted is informed in the description of each activity.
>> Any of the training actions of Cibernàrium may be recorded through an image capture system that aims to subsequently disseminate them through a medium or support within the scope of the mission of Barcelona Activa to contribute to economic promotion and employment. In the recording process, images of attendees may eventually be recorded. Registration for Cibernàrium activities implies authorization for Barcelona Activa to use these images for the aforementioned purpose.
Course ratings
Trainer's person
FERRER BROTONS
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