There are two distinct elements to a business's annual marketing plan. On the one hand: regular daily activity, and on the other high-impact moments, such as the launch of a new product or service or a special promotion. These special moments need special planning: several elements need to be orchestrated to make the promotion a success.

Designing an attractive website is not enough. The market calls for creative professionals with analytical and management skills, who cover both the web design side and the marketing and analysis side. In this course you will learn what web analytics is and what it is for and how to integrate it into WordPress. If you want to know what happens and how to improve your (...)

In Instagram stories, where the content is ephemeral, audiences keep growing. It is the new "social TV". Facebook, Whatsapp and YouTube have also implemented them in their channels. It's the new way to communicate. An innovative element in our essential marketing strategy to build loyalty and create community. Knowing the tool well and familiarizing ourselves with this (...)

In social networks it is not enough to have a presence. We have to publish content that is suitable for each network and, moreover, that has added value for users. We need to do this periodically, immediately taking care of the feedback that our followers give us and making sure that our speech is positive, builds trust, enhances our digital reputation, redirects users to (...)

This course is designed to introduce students to the basic concepts of R: installing R and RStudio, how to program in this language and work on data extraction and storage by connecting to Access, SQL Server and other databases via RODBC, DBI or dplyr.

Ven a practicar lo aprendido en las actividades de Cibernàrium. De lunes a jueves de 13 a 15 horas, puedes ocupar un equipo en una de nuestras aulas, utilizar la conexión a Internet y todo el software instalado.

Treu profit a totes les opcions que t¿ofereix el teu dispositiu mòbil per fer fotografies digitals i fer-ne retocs bàsics. Porta el teu dispositiu i els seus cables.

Et quedes sense espai per les fotos? Reps molts arxius que no necessites? Aprèn a aprofitar l'espai i fer còpies dels teus arxius per no perdre'ls.

Saps trobar l'aplicació que necessites? Tens aplicacions que ja no utilitzes? Gestiona i descobreix les aplicacions i què implica la seva instal·lació.

Tens dubtes de com fer gestions amb el banc? No compres mai en línia per por? En aquest taller veuràs com fer-ho de forma còmoda i senzilla.

Les entitats i les persones tenen una vida digital que s'ha de protegir. Per garantir la seva seguretat es necessiten equips tècnics amb capacitats per liderar les polítiques de ciberseguretat que s'aplicaran. Els riscos provocats per les ciberamenaces no són exclusivament un problema tecnològic. L'estratègia i les activitats de l'entitat determinen l'exposició al risc. (...)

Create lists with raw materials, units of measure and cost hours/personnel. Set up a template with the calculations of expenses and profits in the manufacture of the products, earnings per unit and profitability. Attendees will carry out the exercise prepared with the relevant explanations so that they can then do it with their business data

Descobreix un seguit d'eines i aplicacions que serviran per comunicar-te amb els teus contactes mitjançant videotrucades.

In this capsule you will learn everything you need to take into account to promote a business on the Internet.

Need to brush up on your knowledge of some Photoshop tools? This is a hands-on activity where we will work with advanced Photoshop tools to create professional advertising and editorial photomontages with a professional finish. We will explain the Matte Painting technique and learn how to crop and integrate different images by balancing their shades and brightness, how to (...)