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Integrate storytelling techniques into your social media marketing strategy

How to create stories on Facebook, Twitter, Pinterest or Instagram. Storytelling techniques allow you to consolidate a brand profile, differentiate yourself, achieve more visibility for content and create links with customers and prescribers.


Specific goals | Temary

Storytelling for Marketing Itinerary

OBJECTIVES

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  • Discover the importance of storytelling in digital marketing.
  • Discover why storytelling is a good opportunity to promote a business on the Internet.
  • Learn the basics of storytelling in the digital age.
  • Discover free tools and online platforms for creating storytelling.
  • Discover how big brands use storytelling on the Internet.
  • Learn how to design storytelling for a small business.
  • Learn how to locate material to generate stories within my brand. What can I explain? What digital tools do I have to do this?
  • Learn how to dramatize messages and convey memorable stories on social networks.

  • SYLLABUS

    1. Introduction to storytelling and its importance for digital marketing.
    2. How to create stories on the Internet.
    3. Good practices in storytelling on social networks.
    4. Storytelling objectives: how to inspire action.
    5. Basic elements of storytelling.
    6. Free tools and online platforms to generate storytelling.
    7. Storytelling in digital marketing strategies.

    RECOMMENDED TRAINING ITINERARY WITH STORYTELLING FOR MARKETING

    Editions

    Edition 1
    Duration: 2 sessions (4h)
    Dates: From 21/10/2026 to 22/10/2026
    Modality: Virtual classroom
    Language: Catalan
    Dates: From 21/10/2026 to 22/10/2026
    2 virtual classroom sessions
  • Wednesday 21 October, 16:00h - 18:00h
  • Thursday 22 October, 16:00h - 18:00h
  • Opening of registration 06/10/2026 to 08:30 h.

    General information

    >> In the case of live virtual sessions via ZOOM, registered participants will not receive any link in the automatic confirmation email. The instructions indicate that access will be enabled in the Personal Area between 1 and 2 hours before the start of the activity. Please check the normes i FAQS for more information.

    >> If the format is live virtual via the free Microsoft Teams platform, registered participants will receive the access link and instructions by email before the session starts.

    >> Entry to the session will not be allowed 15 minutes after the activity has started.

    >> The language of each session is specified in the description of each activity.

    Modality: Virtual classroom
    Duration: 2 sessions (4h)
    Language: Catalan
    Dates: From 21/10/2026 to 22/10/2026
    Opening of registration 06/10/2026 to 08:30 h.

    Theme: Live specialized training / Marketing and communication

    Course ratings

    Average
    9.5

    Trainer's person

    ANDREA

    GARCÍA MÉNDEZ

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    Integrate storytelling techniques into your social media marketing strategy: Edition 1

    Wed 21/10/26 16:00-18:00h

    Virtual classroom

    Thu 22/10/26 16:00-18:00h

    Virtual classroom

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    Email: default@liferay.com

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