Curs online - Masterclass: Del Like al Love, captiva i fidelitza la teva clientela
Curs online - Masterclass: Del Like al Love, captiva i fidelitza la teva clientela
Aprèn a gestionar eficaçment les dades de la teva clientela, per aconseguir experiències inoblidables i dotar d'emoció la relació amb la marca, i descobreix les claus per fidelitzar-la.
Specific goals | Temary
The CX or Customer Experience is the interaction between an organization and a customer over the duration of their relationship: the customer journey map, the brand's touchpoints with which the customer interacts, and the environments they experience (including and especially, the digital environment). We need to seek the "Like". But that's not enough. This masterclass aims to show how to move from an acceptable CX to a recommendable and continuous experience. From "Like" to "Love". There are three key digital goals (to be seen, to be desired, to be bought), we need to seek the "Like". However, typically, small businesses do not manage to monetize (or sometimes, achieve) an improvement in the customer experience. Learn to effectively manage your customers' data to achieve unforgettable experiences and emotionalize the relationship with the brand, in digital environments as well as key strategies for the loyalty of the new consumer.
SYLLABUS
- Digitalization of the customer, digital CX
- How and when to audit expectations
- SKIP Generation
- Mobile first
- Three Digital Goals
- Contextuality
- Omnichannel
- Digital Ethics
Editions
From Mon 01/04/24 al Tue 30/04/24
From Sat 01/06/24 al Sun 30/06/24
General information
Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.
Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)
Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.
Course ratings
Lesson taught by
LIUSSI DEPAOLI
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