Masterclass: The keys to branding in digital environments
Masterclass: The keys to branding in digital environments
In this Masterclass we will discover how to create a brand for digital environments, its value for competitiveness, what are the latest trends in visual identity and how the digital context affects brand construction.
Specific goals | Temary
In this Masterclass, we will discover from the hand of Olga Llopis, how to create a brand, its value for competitiveness, the latest trends in visual identity and how the digital context affects brand construction.
We will highlight the importance of the brand as a competitive lever for businesses and which elements of brand management are relevant. Because every organization needs a brand to present itself to the world.
Olga Llopis is an expert in branding, a consultant specializing in branding and innovation and managing partner of the company Comuniza.
OBJECTIVES
- Understand what a brand is and why it is necessary in a business.
- Understand the forms of construction of a visual identity.
- Understand how to design a brand for digital environments.
- Discover the brand as the central axis of communication and action of the organization.
- Discover trends in visual identity and digital environment.
THEME
- What's a brand?
- Elements of a brand.
- Visual identity: from the logo to the visual code.
- How to build a visual identity that results in digital environments.
- User experience.
- Trends in visual identity and digital environment.
Editions
General information
Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at the Virtual Campus of Barcelona Activa
Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area
Trainer's name
LLOPIS GARCÍA
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