Activity Record

Specialized

Google Ads: How To Quickly Make Effective Advertising Campaigns

Google Ads has changed, and more and more we need to have control of our business in the digital advertising framework. In this course we will see how to quickly set up a campaign, either Express (automatic) or Normal (manual) and how to receive support from Google through certification in Google Ads.

Specific goals | Temary

Improve the definition of advertising objectives.

Have a sequential methodology.

Determine LTV and CAC before starting a policy.

Know how to calculate an ROI/ROA of a campaign.

CONTENT

1. The Google AdWords model

2. The Google AdWords content network:

- What is contextual advertising
- How to select the most suitable websites
- Possible formats and rates

3. Objectives and planning of the campaigns

- The structure of a campaign
- How to select keywords

4. How to get clicks

5. The budget and prices

- How much should I invest? How prices determine position
- What is the quality level and why is it important?
- Basic data to evaluate the performance of the campaigns

6. Certification as a Google Academy specialist

Recommended and complementary activities to increase knowledge of the subject:
How to reach your customers in a segmented manner with LinkedIn Ads

Editions

Edition 1

Tue 11/06/24 (11:00-14:00h)

Wed 12/06/24 (11:00-14:00h)

Virtual classroom

Language: Catalan

Opening of registration 27/05/2024 to 08:30 h.

General information

IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.

>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
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in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
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make use of these images for the above purpose.