Activity Record

Specialized

Techniques and tricks to communicate effectively on Instagram, Facebook i Twitter

In social networks it is not enough to have a presence. We have to publish content that is suitable for each network and, moreover, that has added value for users. We need to do this periodically, immediately taking care of the feedback that our followers give us and making sure that our speech is positive, builds trust, enhances our digital reputation, redirects users to our website and, in the end, becomes sales

Specific goals | Temary

Understand the importance of creating content on social networks

Analyze the particularities of the content formats of the most used networks.

Become aware of the algorithms used by each network to highlight content.

See resources that can be used for content on networks

Learn how to plan contents and analyze them afterwards.

CONTENT

1. The importance of content in networks. Basic principles

- The influence on reputation and SEO

- Particularities of each network. Algorithms to highlight content

- Main formats. More suitable contents and adaptation. Publication frequency. Scheduling and resources
- Common mistakes

2. Creation of the contents

- Useful tools

- Practical exercise of publishing on various networks

3. And afterwards?

- Feedback. hearings

Recommended and complementary activities to increase knowledge of the subject:

Twitter as a marketing and business tool

Facebook as marketing tool

Editions

Edition 1

Fri 21/06/24 (10:00-13:00h)

Fri 28/06/24 (10:00-13:00h)

Cibernàrium-22@

Carrer Roc Boronat, 117 - 127,

BARCELONA

Language: Catalan

Opening of registration 06/06/2024 to 08:30 h.

General information

IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.

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