Use AI to implement your Digital Marketing Plan faster
Use AI to implement your Digital Marketing Plan faster
You will learn how to use artificial intelligence to optimize digital marketing strategy and tactical implementation. You will understand tools such as machine learning, data mining and sentiment analysis, and how to use them to improve audience segmentation, content personalization and ROI measurement.
Specific goals | Temary
IMPORTANT! It is essential to have a business plan and highly recommended to have a digital marketing plan or to have attended digital marketing planning courses or capsules.
OBJECTIVES
Design complex structures with AI.
Solve resource shortages with AI.
Schedule with machine learning.
Automate via intelligent apps.
Personalize content with AI.
Perform data mining and sentiment analysis.
Segment audiences with AI.
Content generation.
SYLLABUS
1.- Digital Marketing Strategy / Plan
- Introduction to AI tools: ChatGPT, DALL·E 2, BING AI, YOU, MidJourney, Google Bard.
- SWOT and Meta analysis with AI (time management tools, competition analysis, audience segmentation).
- Intelligent automation of actions for objective quota alerts (traffic lights) in the Dashboard.
- Structuring calendar by objectives and resources via machine learning.
2.- Content Strategy
- Prompt in AI tools for texts: Text generation.
- Prompt in AI tools for images: Image generation.
- Prompt in AI tools for audio: Audio generation.
- Prompt in AI tools for video: Video generation.
- Prompt in AI tools for advertising: Audience generation, advertising and creatives.
RECOMMENDED TRAINING PATH IN DIGITAL MARKETING
Level 0
How to design a digital marketing plan
Level 1
Learn to run a digital marketing campaign
Level 2
Use AI to Implement Your Digital Marketing Plan Faster
Editions
General information
IMPORTANT: In the case of a virtual streaming session, it will be conducted through the free Microsoft Teams platform. Registered participants will receive by e-mail a unique link with the invitation and access instructions before the start of the first session.
>> No entry to the classroom will be allowed after 15 minutes, once the activity has started.
>> The language in which each session is taught is informed in the description of each activity.
>> Any of Cibernàrium's training activities may be recorded using an image capture system that is designed to
system for the purpose of subsequent dissemination through a medium or support within the scope of Cibernàrium's mission.
support within the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
employment. In the recording process, images of those attending the training may be recorded.
attendants to the training. Registration for Cibernàrium activities implies the authorization of
Barcelona Activa to use these images for the aforementioned purpose.
Course ratings
Trainer's name
LIUSSI DEPAOLI
Personal Data Protection Law
There is a new version of Personal Information Protection law.
Please, accept it before continuing the registration.
