Masterclass: Neuromàrqueting, l'art d'influir (aplicacions pràctiques)
Masterclass: Neuromàrqueting, l'art d'influir (aplicacions pràctiques)
Coneix les aportacions de la neurociència a la capacitat d'influir en persones i grups socials a través del Neuromàrqueting amb Ander Mimenza, consultor i coach.
Specific goals | Temary
Second Masterclass on Neuromarketing with more practical applications.
Attendance at the first session is not necessary.
The art of influencing is a necessary skill for the exercise of our job. We need to acquire neuromarketing skills.
Neuromarketing provides us the opportunity to understand the mechanisms involved in emotional and cognitive decision-making. In dynamic and complex environments, powerful tools are needed to influence them. It is necessary to incorporate skills that arise from the new paradigms of neuroscience.
We can learn to act accordingly to effectively converge with others. It is very stimulating to explore the neuroscientific studies on which Jurgen Klaric's proposal is based.
We live in an environment full of information. Decisions are constantly made supposedly based on data. However, much of decision-making occurs in complex brain structures especially adhered to emotional reactions.
Rational logical analysis is not enough to explain human behavior. Neuroscience has precisely dissected the emotional mechanisms underlying decisions. If we know these mechanisms, we can influence the decisions of others.
SYLLABUS
- Become aware of the underlying mechanisms in decision-making.
- Understand the neuronal mechanisms that are activated on a cognitive and emotional level.
- Incorporate social influence tools.
Editions
General information
Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at the Virtual Campus of Barcelona Activa
Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area
Course ratings
Trainer's name
MIMENZA AURRECOECHEA
Related courses
- 10 practical recommendations for the Community Manager of a company
- Bits de TIC - How to make ads in the Era of Adblock
- Bits de TIC - online forms with style!
- Branding: an essential tool for online marketing
- Copywriting: incorporates persuasive writing to capture the attention of your customers
- Create and manage your newsletter
- Create your digital portfolio
- Creativity - Improve innovative ideas in your digital marketing plan
- Digital marketing to promote your business (Custom edition)
- Google Ads - Create effective advertising campaigns
Personal Data Protection Law
There is a new version of Personal Information Protection law.
Please, accept it before continuing the registration.
