How to exploit the full potential of LinkedIn
How to exploit the full potential of LinkedIn
LinkedIn is the main professional network worldwide where you can do business (social selling), network, attract talent, find a job, work on your personal brand, keep up to date with your industry... During 3 very practical face-to-face sessions of 4 hours, we will see how having a profile that generates trust and professionalism and how to use all LinkedIn options for our professional goals.
Specific goals | Temary
IMPORTANT: To get the most out of this course, it's recommended to have a LinkedIn profile already set up, and remember the email and password to log in. You should also have the LinkedIn APP installed on your phone.
Learn to manage your Personal Brand on LinkedIn to build quality contacts that bring business opportunities.
Know what to share, in which groups, with which companies... so that people come to you instead of you having to sell.
COURSE CONTENT
- A digitalized world
- LinkedIn's potential and key figures
- How to design a profile that shows professionalism and is well positioned
- Designing a strategy
- Generating quality contacts
- Advanced people searches
- What to publish, in what format, how often, best days and times...
- Managing groups and creating your own
- Posts on the LinkedIn blog - PULSE
- Gaining visibility internally (SEO) and within LinkedIn
- Networking using the mobile APP
- KPIs to measure
- Creating and managing a company page
- When to use educational or product pages
- Content creator profile
- LinkedIn Ads
- LinkedIn Events and LinkedIn Live
- LinkedIn Learning
- How to find job opportunities
- What is LinkedIn Talent Solution and how to use it for recruiting
- What is Sales Navigator and when to use it
- Service Pages, Newsletters...
RECOMMENDED TRAINING PATH ON LINKEDIN
Level 0
How to harness the full potential of LinkedIn
Level 1
How to reach your clients in a segmented way with LinkedIn Ads
Editions
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
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Personal Data Protection Law
There is a new version of Personal Information Protection law.
Please, accept it before continuing the registration.
