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How to exploit the full potential of LinkedIn

LinkedIn is the main professional network worldwide where you can do business (social selling), networking, attract talent, find a job, work on your personal brand, keep up to date with your sector... During 3 face-to-face sessions of 4 hours very practical, we will see how to have a profile that generates trust and professionalism and how to use all LinkedIn options for our professional goals.


Specific goals | Temary

How to exploit the full potential of LinkedIn

IMPORTANT: It is recommended, for the good use of the course, to have the profile registered on LinkedIn, and remember the email and password to enter. You also need to have the LinkedIn APP on your mobile.


Know how to manage our Personal Brand on LinkedIn to make quality contacts that provide us with business opportunities.

Knowing what to share, in which groups, with which companies... in order to get them to buy us instead of having to sell.


SYLLABUS

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  • A digitized world
  • LinkedIn potential and figures
  • How to design a profile that projects our professionalism and is well positioned
  • Design of a strategy
  • Generate quality contacts
  • Advanced People Searches
  • What publications to make, in what format, every year, best days and times...
  • The management of groups and the creation of their own
  • LinkedIn Blog Posts - PULSE
  • Gain visibility within (SEO) and LinkedIn form
  • Networking with the mobile APP
  • KPIs to measure
  • Creating and managing the Company Page
  • When are the educational institution and product pages indicated
  • Content creator profile
  • LinkedIn Ads (ads)
  • LinkedIn Events and LinkedIn Live
  • LinkedIn Learning
  • How to get job opportunities
  • What is LinkedIn Talent Solution and Talent Acquisition
  • What is Sales Navigator and for what cases is it indicated
  • Service Pages, Newsletters...
  • RECOMMENDED TRAINING ITINERARY ON LINKEDIN

    Level 0

    How to exploit the full potential of LinkedIn

    Level 1

    How to reach your customers in a segmented way with LinkedIn Ads

    Editions

    Edition 1
    Duration: 4 sessions (12h)
    Dates: From 23/11/2026 to 26/11/2026
    Modality: Virtual classroom
    Language: Catalan
    Dates: From 23/11/2026 to 26/11/2026
    4 virtual classroom sessions
  • Monday 23 November, 10:00h - 13:00h
  • Tuesday 24 November, 10:00h - 13:00h
  • Wednesday 25 November, 10:00h - 13:00h
  • Thursday 26 November, 10:00h - 13:00h
  • Edition 2
    Duration: 4 sessions (16h)
    Dates: From 14/12/2026 to 17/12/2026
    Modality: Virtual classroom
    Language: Catalan
    Dates: From 14/12/2026 to 17/12/2026
    4 virtual classroom sessions
  • Monday 14 December, 16:00h - 20:00h
  • Tuesday 15 December, 16:00h - 20:00h
  • Wednesday 16 December, 16:00h - 20:00h
  • Thursday 17 December, 16:00h - 20:00h
  • Opening of registration 14/11/2026 to 08:30 h.

    General information

    >> In the case of live virtual sessions via ZOOM, registered participants will not receive any link in the automatic confirmation email. The instructions indicate that access will be enabled in the Personal Area between 1 and 2 hours before the start of the activity. Please check the normes i FAQS for more information.

    >> If the format is live virtual via the free Microsoft Teams platform, registered participants will receive the access link and instructions by email before the session starts.

    >> Entry to the session will not be allowed 15 minutes after the activity has started.

    >> The language of each session is specified in the description of each activity.

    Modality: Virtual classroom
    Duration: 4 sessions (12h)
    Language: Catalan
    Dates: From 23/11/2026 to 26/11/2026

    Theme: Digital marketing and social media / Live specialized training

    Course ratings

    Average
    9.6

    Trainer's person

    CÈLIA

    HIL MORGADES