Facebook Ads for marketing managers and small business
Facebook Ads for marketing managers and small business
Basic criteria for designing a marketing plan with a focus on Facebook and using Facebook Advertising effectively.
Specific goals | Temary
We will move on from the basic presence of the personal profile and the homepage of Facebook fans to where we can understand in what way, the social conversation gives us a space to interact and promote our brand, services and products.
CONTENT
1. Marketing on Facebook: the most relevant
- Open Google positioning
- Cases and comments. Reputation Crisis
- Facebook and sharing options. New timeline. Where and what we exhibit
- Facebook as a social filter. Facebook off Facebook: connect
2. Facebook Advertising
- Ads? Facebook for Business
- Facebook ad policies: what can make us wrong. What content is shared on Facebook and doesn't work?
- Complementing Facebook campaigns with other campaigns. Case of integration
- Ads metrics: Analyzing performance
- How much is your love worth? ROI analysis. Interaction value per person. Measuring impact
- Ad Manager Glossary and Full Facebook Report. guiding
3. Facebook strategy
- Designing effective community strategies
- Where do you see the funnel? Designing temporary advertising and promotion strategies
- Running away from the parish of 10 million inhabitants. If there are problems, group them!
- Facebook marketing strategy metrics. Personalization and creation of applications for fan pages: games, e-commerce, etc.
- Lubricants vs. capture
4. Internships:
- Practice 1. Mobilizing content on your page
- Practice 2. Setting up ads.
Editions
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
Course ratings
Trainer's person
LIUSSI DEPAOLI
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Personal Data Protection Law
There is a new version of Personal Information Protection law.
Please, accept it before continuing the registration.
