Facebook Ads for marketing managers and small business

We will move on from the basic presence of the personal profile and the homepage of Facebook fans to where we can understand in what way, the social conversation gives us a space to interact and promote our brand, services and products.


CONTENT

1. Marketing on Facebook: the most relevant
- Open Google positioning
- Cases and comments. Reputation Crisis
- Facebook and sharing options. New timeline. Where and what we exhibit
- Facebook as a social filter. Facebook off Facebook: connect

2. Facebook Advertising
- Ads? Facebook for Business
- Facebook ad policies: what can make us wrong. What content is shared on Facebook and doesn't work?
- Complementing Facebook campaigns with other campaigns. Case of integration
- Ads metrics: Analyzing performance
- How much is your love worth? ROI analysis. Interaction value per person. Measuring impact
- Ad Manager Glossary and Full Facebook Report. guiding

3. Facebook strategy
- Designing effective community strategies
- Where do you see the funnel? Designing temporary advertising and promotion strategies
- Running away from the parish of 10 million inhabitants. If there are problems, group them!
- Facebook marketing strategy metrics. Personalization and creation of applications for fan pages: games, e-commerce, etc.
- Lubricants vs. capture

4. Internships:
- Practice 1. Mobilizing content on your page
- Practice 2. Setting up ads.

Recommended and complementary activities to increase knowledge of the subject:

How to plan the purchase and sale of Internet advertising

Facebook as marketing tool

How to make ads in the Era of Adblock

IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.



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