Make your Inbound marketing campains
Make your Inbound marketing campains
Marketing has changed: From traditional advertising, marketing has moved the clientele to the center, offering valuable content that is of interest to them. Within these types of techniques, inbound marketing is one of the most complete and interesting methodologies. Find out how you can apply it!
Specific goals | Temary
OBJECTIVES
- Apply the inbound methodology practically to your own business.
- Perform internal and external analysis to define acquisition strategy.
- Design an effective content calendar for marketing campaigns.
- Understand the importance of measuring campaigns with metrics and KPIs.
- Know the function and use of a CRM for client management.
SYLLABUS
- Introduction to inbound marketing
- What is inbound marketing?
- Inbound methodology
- Advantages of inbound marketing
- Ways to apply inbound marketing
- Creating a campaign: prior analysis
- Internal and external analysis
- Definition of buyer persona
- The customer journey
- The acquisition funnel
- Creating a campaign: definition and acquisition
- Content strategy
- Inbound strategy for social media
- Strategy to establish first contact with potential clients
- Campaign calendar
- Analytics
- Metrics, KPIs, and dashboards
- Applying metrics
- Data analytics
- CRM and inbound marketing
- Do I need a CRM?
- Types of CRM
- Structure
- CRM for client reconversion
Editions
General information
Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at the Virtual Campus of Barcelona Activa
Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area
Course ratings
Trainer's person
BARCELONA ACTIVA
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