Techniques and tricks to communicate effectively on Instagram, Facebook i Twitter
Techniques and tricks to communicate effectively on Instagram, Facebook i Twitter
In social networks it is not enough to have a presence. We have to publish content that is suitable for each network and, moreover, that has added value for users. We need to do this periodically, immediately taking care of the feedback that our followers give us and making sure that our speech is positive, builds trust, enhances our digital reputation, redirects users to our website and, in the end, becomes sales
Specific goals | Temary
Understand the importance of creating content on social networks
Analyze the particularities of the content formats of the most used networks.
Become aware of the algorithms used by each network to highlight content.
See resources that can be used for content on networks
Learn how to plan contents and analyze them afterwards.
CONTENT
1. The importance of content in networks. Basic principles
- The influence on reputation and SEO
- Particularities of each network. Algorithms to highlight content
- Main formats. More suitable contents and adaptation. Publication frequency. Scheduling and resources
- Common mistakes
2. Creation of the contents
- Useful tools
- Practical exercise of publishing on various networks
3. And afterwards?
- Feedback. hearings
Recommended and complementary activities to increase knowledge of the subject:
Editions
Mon 16/09/24 (10:00-12:00h)
Tue 17/09/24 (10:00-12:00h)
Wed 18/09/24 (10:00-12:00h)
Virtual classroom
Mon 28/10/24 (10:00-12:00h)
Tue 29/10/24 (10:00-12:00h)
Wed 30/10/24 (10:00-12:00h)
Virtual classroom
Tue 03/12/24 (16:00-19:00h)
Wed 04/12/24 (16:00-19:00h)
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