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Specialized
 

Online Course - How to plan the purchase and sale of Internet advertising

Les empreses necessiten estratègies de màrqueting i publicitat específiques pel món digital per connectar amb el consumidor multicanal, multidispositiu i multimitjans. Els formats actuals de publicitat digital (display, rich media, mobile) permeten dirigir el missatge de manera interactiva i rellevant, no importa el dispositiu, però alhora són tècnicament molt sofisticats per a poder ser personals i compartibles.

Specific goals | Temary

Aprendre a gestionar i crear l'estratègia de màrqueting i publicitat per crear un bon missatge i arribar als clients.

TEMARI

La publicitat digital

       Formats publicitaris digitals

       La planificació de campanyes

       Impressions i CTR

La compra de publicitat

       Les tarifes

       Cookies publicitàries

       Opcions de segmentació de campanyes

Editions

Edition 1

From Mon 01/04/24 al Tue 30/04/24

Language: Catalan
Registration closed.
Edition 2

From Wed 01/05/24 al Fri 31/05/24

Language: Catalan
Places available Sign me up
Edition 3

From Sat 01/06/24 al Sun 30/06/24

Language: Catalan
Opening of registration 31/05/2024 to 23:59 h.

General information

Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.

Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)

Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.

Start: Mon 01/04/24
Duration: 2 hours
Registration closed.
Start: Wed 01/05/24
Duration: 2 hours
Duration: 2 hours
Price: This activity is free
Level: Specialized
Theme: Marketing and communication

Course ratings

Average
7.86

Lesson taught by

MAGALI

BENÍTEZ CALVELL

Average
9.0

Related courses

  Personal Data Protection Law

There is a new version of Personal Information Protection law.
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  You are registering

Online Course - How to plan the purchase and sale of Internet advertising: Edition 1

Online session

Mon 01/04/24 al Tue 30/04/24

Online Course - How to plan the purchase and sale of Internet advertising: Edition 2

Online session

Wed 01/05/24 al Fri 31/05/24

Online Course - How to plan the purchase and sale of Internet advertising: Edition 3

Online session

Sat 01/06/24 al Sun 30/06/24

Personal information

Full Name:

Screen Name: 20101

Email: default@liferay.com

I agree registration conditions